Забезпечення оптимальних умов видимості у дизайн-проектуванні презентаційних просторів для модних показів

Abstract

У статті досліджено фактори, що визначають умови доброї видимості у дизайн-проектуванні просторів для модних показів. Визначено групу факторів, що пов’язані з антропометричними вимірами людини, а також групу факторів, пов’язаних із психофізіологічними особливостями зорового сприйняття. Охарактеризовано їх значення для забезпечення умов доброї видимості. На конкретних прикладах висвітлено дієвість використання певних принципів дизайн-проектування. Окреслено рекомендації щодо організації презентаційних просторів.

В статье исследованы факторы, определяющие условия хорошей видимости в дизайн-проектировании пространств для модных показов. Определена группа факторов, которые связанные с антропометрическими измерениями человека, а также группу факторов, связанных с психофизиологическими особенностями зрительного восприятия. Охарактеризованы их значение для обеспечения условий хорошей видимости. На конкретных примерах рассмотрены действенность использования определенных принципов дизайн-проектирования. Определены рекомендации по организации презентационных пространств.

In the modern fashion industry, a fashion show is a complex and well-organized process. The fashion show typically lasts only 30 minutes and during this time there are about 50 models, and the cost of such an event may be millions of dollars. The short terms of the presentation, the need to demonstrate a significant number of models, high cost due to very serious requirements for the organization of the fashion show. Among these requirements is the provision of good visibility conditions (visual perception) of models on the podium. The purpose of the article is to analyze the factors that provide good visibility conditions in the design of demonstration spaces and make recommendations for their organization. The methodological basis for work ofthe article was the analysis of normative literature on the design of interiors in conjunction with studies devoted to coloristic, lighting, podium scenography. The article defines two groups of factors related to anthropometric measurements of a person (angle of observation, mutual placement of the zone for spectators and a zone for demonstrations) and factors related to the psycho physiological features of visual perception (brightness and contrast of the correlation of the model and the background, colour solution and illumination of the demonstration space, the simultaneous number of models in the field of view of viewers and routing). The study describes their significance for providing good visibility. Specific examples illustrate the effectiveness of using certain design principles. It has been established that it is important for the designer to combine the aesthetic and functional aspect of the design process and take into account all the factors that are fundamental in designing interiors and organizing cultural and entertainment shows. It is important to remember that the key to the success of a fashion show will be the possibility of unobstructed, comfortable and safe viewing. The design process of presentation spaces is a complex process and must be provided by its own design methodology. Based on the analysis of factors that influence the provision of good visibility conditions, the following recommendations for the design-design process are formulated: 1. The functional and aesthetic aspects of the organization of space for the demonstration of a fashion show are par excellence, so the formulation of these two components must occur simultaneously, since they can substantially adjust one another. 2. Along with the wording of the idea of display design, the designer must carefully study, measure and analyze the space provided for the possibility of organizing a fashion show in it, taking into account the requirements not only of adequate visual perception, but also the safety of spectators and participants of the show (the possibility of rapid evacuation, etc.). 3. It is necessary to take into account the needs of people with disabilities and provide them with the necessary conditions for good visual perception when designing space for fashion shows. 4. Only after taking into account the existing norms can we approve the concepts of functional zoning and correlate it with the concept of scenography.