Мистецтво організації театралізованої презентації як сучасної естрадної форми

Abstract

У статті досліджено організацію та проведення театралізованої презентації як сучасної естрадної форми. Акцентовано увагу на структурі театралізованої презентації, де головною складовою є режисерський прийом. Розглянуто специфіку застосування символів та символіки у театралізованій презентації. Визначені важливі аспекти організації успішної театралізованої презентації. Доведено, що правильна, професійно підготовлена програма театралізованої презентації є важливою для компанії, фірми, організації, позаяк створює їх професійний імідж в умовах ринкової економіки.

В статье исследовано организацию и проведение театрализованной презентации как современной эстрадной формы. Акцентировано внимание на структуре театрализованной презентации, где главной составляющей является режиссерский прием. Рассмотрено специфику применения символов и символики в театрализованной презентации. Определены важные аспекты организации успешной театрализованной презентации. Доказано, что правильная, профессионально подготовленная программа театрализованной презентации является важной для кампании, фирмы, организации, так как создает их профессиональный имидж в условиях рыночной экономики.

The article deals with the organization and presentation of theatrical forms as а modern pop. Sociocultural globalization today is characterized, above all, the novelty variety of forms, a new approach to their creation. There is a need for organizations to communicate with the audience, which aims to demonstrate and promote a product work in a market economy, culture-processes. The problem can be implemented using modern pop forms, namely the presentation. Therefore, the relevant organization to consider art as modern pop presentation form, because it is this form offers great opportunities to promote products in various fields. As the title implies the article describes the presentation as the latest pop form, can be classified for professional purposes; original, as a creative tool popularization; successful advertising and presentation; computer or electronic, which are based on electronic informative documents on products; multimedia, which are based on a set of slides and special effects, that is, the slide show; interactive; 3D presentations, Flash presentations, theatrical presentations and others. So, we can confidently assert that the presentations are classified according to different spheres of human activity and occur through a variety of types and means of artistic expression, with appropriate dynamic art and art direction. The attention is focused on the structure of theatrical presentation, where the main component is directing reception. Speaking about the structure of theatrical presentation, its composition, the main emphasis is always placed on the exposure and eyeballs. It plays an important role directing method, which involves bringing the main goal of the action through imagery, associative, symbolic. The director’s reception is organized forms of presentation. It is shown that the specific use of characters and symbols in theatrical presentations. Very successful is to use symbols during theatrical presentations. Symbol and symbolism play a major role in this form that they focused the main goals and objectives of the presentation. There are certain important aspects of the organization of successful theatrical presentation. The organization of presentations are important: size venues, its technical equipment, warehouse executive power budget. Especially affecting the decision stage life circumstances literary works that inspired the development and implementation of theatrical presentation. Successful presentation will happen if the creative team clearly define the content, form and style of presentation. It is reported that even perfect knowledge of proposed ideas remain dead will not have the desired implementation goal, if not inspiration imagination of the creative team. Fantasy art is an act of artistic thinking that permeates the entire creative process of the artist. The article gives valuable information on creative imagination is a special form of reflection of life, his knowledge and generalization. And the organization of theatrical presentation is a fantasy plays an important. All features of modern theatrical presentations awaken interest in this particular form of variety that best suits personal needs of man. During World Cultural integration significantly increases access to new forms of world art, which constantly spreading and implemented in the national cultural space.