Архетипи веб-зображень в аспекті взаємодії суспільства і природи

Abstract

У статті досліджено у просторі Інтернету зображення архетипів, які відносяться до сфери соціуму і природи. Комунікативну взаємодію глобальної світової мережі та інформаційного суспільства розглянуто крізь нову грань пошуку – ретроспекцію у первісну культуру. Охарактеризовано те, наскільки змінилася актуальність архетипів у хронологічній дихотомії первісної культури і постіндустріальної.

В статье исследовано в пространстве Интернета изображения архетипов, которые относятся к сфере социума и природы. Коммуникативное взаимодействие глобальной мировой сети и информационного общества рассмотрено сквозь новую грань поиска – ретроспекцию в первобытную культуру. Охарактеризовано то, насколько изменилась актуальность архетипов в хронологической дихотомии первобытной культуры и постиндустриальной.

In the article was made study in the scope of Internet images of archetypes, that belong to the sphere of society and nature. Communicative interaction the global network and information society examined through a new facet search – retrospection in the primitive culture. Relevance archetypes characterize changes in chronological dichotomy of primitive culture and of postindustrial culture. The relevance of this study is due lack of scientific works which would related to processes which led to changes in the perception of archetypes natural sphere and the scope of things in terms of their activity in the Internet space. The definition of concept “archetypes of natural sphere” – this all prototypes that are tangent to nature (element, flora and fauna). The definition of concept “archetypes of things sphere” – this those prototypes belonging to cultural of artifacts, is artificially invented by and made by man things during the Stone Age, Copper and Bronze Ages (housing, clothing, weapons, roads, bridges, transportation, etc.). On the example web-images archetype of the horse and vehicle (from primitive car to electric cart) can be traced as in Internet happened gradual replacement importance of archetypes of natural sphere on the archetypes of things sphere. Design website orienting users of the Internet primarily on archetypes vehicle (that’s how the car) and housing (home). Then, as a secondary, on the image of archetypes animals – homely cat and dog, bird and fish; for partial archetypes of vegetation with the archetype of the Earth – Branch, flower, leaf, fruits of (berries, fruits, vegetables), grain, roots; heavenly bodies archetype of Heaven (sun, moon, stars); archetypes elements of fire and water. The historical significance of the invention of wheels along with wheeled vehicles in late Eneolithic (which ended with stone epoch) not be overestimated by their importance for civilization and can be compared only with the invention of the Internet in post-industrial culture, of its formation as a leading media outlet and communications beginning of III millennium.