Сучасні тенденції розвитку ресторанного господарства (на прикладі м. Чернівці)

Abstract

В статті розглянуто зміни та виявлено сучасні тенденції в розвитку ресторанного господарства Чернівців, що були спричинені форс-мажорними обставинами 20-х років ХХІ ст. Серед позитивних зрушень у даній сфері відзначено: вихід на ринок ресторанних послуг гравців світового масштабу – KFC і McDonalds; значне поширення кав’ярень і кавових точок; відкриття піцерій, точок з продажу шаурми та суші, їдалень з різними підходами до надання сервісу, національних ресторанів, в т.ч. з екзотичними кухнями, пабів і барів (в .ч. мережевих); активне використання споживачами послуг з доставки готової їжі та кейтерингу; запровадження інновацій у сфері ресторанного господарства. Простежено зв’язок місця розташування закладів харчування із їхніми типами та цільовою аудиторією.

Restaurant business has always been an attractive sector for investment and quick payback, as it satisfies one of the basic needs of mankind – the need for food. Hence the wide range of services they provide – from fast food to highquality full-service catering in luxury establishments, organizing and holding various events, catering, food delivery, excursions and master classes, etc. Moreover, the list of services is growing from year to year to cover the needs of modern society to the fullest extent possible. Today, the restaurant industry in Ukraine is being driven by not only the positive achievements of modern times, but also, to a greater extent, by the challenges posed by the COVID-19 pandemic and russia's full-scale war against our country. Strict quarantine restrictions and their subsequent easing have led to the emergence of contactless menus and cashless payment options, delivery of ready meals, and catering services. Of course, not all establishments have passed the coronavirus and war tests. Instead, those that managed to quickly reorient themselves to the current needs of society, quickly introduce innovations, and offer new products and services are successfully operating in the Chernivtsi restaurant market. Various online platforms were used as a source of information about existing food establishments in Chernivtsi and the surrounding areas. The analysis of the information received shows that the restaurant market is saturated with establishments of various formats: from “to go” coffee shops and establishments specializing in street food, at public transport stops and in places where consumers gather, to upscale restaurants with quality service and entertainment shows. Despite all the challenges of society in the 20s of the XXI century, there were positive changes in the restaurant business of Chernivtsi, including: use of contactless QR-menus with the possibility of cashless payment; creation of online applications with various functions and offers; delivery of ready-made food and distribution of catering with a wide range of additional services; opening of fast food establishments KFC and McDonalds; relocation of the Kasha Maslom eatery from the eastern part of Ukraine to Chernivtsi; emergence of establishments offering food and drinks to go (coffee, coffee drinks, shawarma, burgers, sandwiches and other pastries); opening of a large number of small cozy cafes, confectioneries, bakeries in places where consumers gather: near educational institutions, in densely populated neighborhoods, in new buildings, in shopping centers; expansion of the existing Equator chain of home-cooked cafes (up to 4) and Cher Ami all-inclusive cafes (2 locations), etc.