ARTIFICIAL INTELLIGENCE IN THE PROFESSIONAL ACTIVITIES OF FUTURE JOURNALISTS: ADVANTAGES AND DISADVANTAGES

Abstract

This article delves into the transformative landscape of Ukraine's educational sector, specifically focusing on the evolving role of artificial intelligence (AI) tools in shaping the skill set of future media professionals. By exploring the nuances of implementing AI technologies in uncertain conditions, the study conducts a comprehensive review of academic sources from both Ukrainian and international scholars. The relevance of integrating AI in journalism education is justified, highlighting its potential to enhance training, develop competencies, and improve cognitive engagement among higher education students. The study employs various theoretical and methodological methods, including classification, generalization, analysis, synthesis, statistical analysis, comparative analysis, and modeling. Through observation, induction, and deduction, the current state of journalism and technology is assessed. A survey is conducted to gauge students' attitudes toward AI and its application in the educational process, revealing a notable awareness among participants. However, there is a recognition of the need for deeper study, enhanced technical support, and legislative regulation concerning AI technologies in the media sphere. Based on the survey results from journalism students, the article emphasizes the importance of adapting the educational process to the contemporary challenges of AI integration. It recommends the inclusion of AI platforms in educational programs, suggesting additional courses, workshops, and expert-involved training sessions. The article underscores the significance of academic integrity, proposing updates to university policies and emphasizing personal responsibility in accordance with current media standards. The study advocates for a forward-looking approach to AI in journalism education, encouraging institutions to address the evolving landscape. The article outlines vectors for further research on AI technologies in education and media professional activities, defining standards for the responsible use of generative AI in editorial work. It is a call to action for educational institutions and professionals to navigate the waves of change and embrace AI as an integral part of the evolving journalistic landscape.