Лінгвістичні особливості відеоконтенту платформи Youtube

Abstract

Робота присвячена аналізу функціонування мови відеоконтенту YouTube як особливого виду аудіо-візуального тексту та комп’ютерно-опосередкованої комунікації. Відповідно до поставлених завдань у статті описано онлайн-платформу YouTube, як унікальний лінгвістичний простір; розкрито поняття «відеоконтенту» як виду аудіо-візуального тексту та комп’ютерно-опосередкованої комунікації; розглянуто лінгвістичні особливості YouTube мови. На прикладах проілюстровано модифікацію лінгвістично-стилістичних особливостей відеопродукції задля адаптації до вимог YouTube платформи.

The article is dedicated to the analysis of functioning of language of YouTube videos as a specific kind of audiovisual texts and computer mediated communication. YouTube online platform is described as a unique linguistic space. Due to the development of the Internet virtual reality acquires features of new life mode which causes the appearance of new means of communication. According to Alexa Rank website the YouTube platform is ranked second in its popularity all over the world. Communication in virtual world is very much similar to the real one; however it is characterized by some specific features and discrepancies. Video creators try to establish virtual connection with the audience, to make them feel a part of this computer mediated communication. Except monologues they use dialogues as well, thus making the communication livelier and more expressive. The correlation of these forms depends on the video type. Monologues usually prevail in travel-vlogs where they are used to report about the visited place. Speakers mostly use colloquial and slang words. Very often such monologues are further followed by the discussion of some problems or YouTubers’ private lives. This is typical of cry-videos and apology videos which are full of emotions and anxiety. In these videos colloquial speech style prevails, however some specific terms (medical, psychological etc) can be found. Communication held in the form of dialogues or polylogues is becoming more and more popular. Thus, linguistic features of YouTube videos include the usage of colloquial and slang words and the combination of two forms of oral communication: monologues and dialogues. The analyzed examples clearly illustrate these peculiarities.