Environmental business as a part of economic development

Abstract

An attention is focused on the development of ecological business, its advantages, and problems. The priority directions of environmental business are indicated. The analysis of ecological marketing, as a component of the development of ecological business, is carried out. Possible directions of development of ecological marketing are given. Environmental advertising acts as a driver for the environmental business development. Its kinds and species, the main goal and functions are described. It is noted that the going through the certification process for the presence of clearly established eco-labelling is a confirmation of the environmental friendliness of the product.