Художньо-естетична цінність естрадних форм у сучасних телевізійних проектах

Abstract

У статті досліджено синтез мистецтва естради і телебачення. Розглянуто поняття естради як видовищного мистецтва. Визначено структуру естрадних розважальних форм, де дієвим та впливовим художнім засобом є слово. Охарактеризовано процес творення телевізійної естради. Проаналізовано сучасні різновиди телевізійних естрадних проектів, ток-шоу. Доведено художньо-естетичну цінність сучасних телевізійних програм, які популяризують видовищну культуру в Україні.

В статье исследовано синтез искусства эстрады и телевидения. Рассмотрено понятие эстрады как зрелищного искусства. Определено структуру эстрадных развлекательных форм, где действенным и влиятельным художественным средством является слово. Охарактеризовано процесс создания телевизионной эстрады. Проанализировано современные разновидности телевизионных программ, ток-шоу. Доказана художественно-эстетическая ценность современных телевизионных программ, которые популяризируют зрелищную культуру в Украине.

21st Century Art of pop music is a powerful factor for starting the cultural and spiritual level of modern society. Communicating through artistic methods gives an opportunity to have an influence on feelings, thoughts and emotions of people, also cultivates aesthetic taste and creativity, forms the inner world and improves the experience in different spheres of activity. In the context of socio-political changes in Ukraine and global worldwide processes, there is a certain transformation of the concert stage into the television show, TV show, talk show, etc. That is why, there is a big necessity today to investigate and analyze the transformation of pop genres into a qualitatively new teleproduct, which is increasingly attracting the attention of the audience. The stage and its genre varieties are in the category of spectacular arts. It is the spectacle that impresses the nowаday audience with its majesty and uniqueness. Making the analysis of the 21st century stage, we can note the rapid integration of pop music on television. The modern society has the opportunity to observe the diversity of television programs, which makes a direct key influence on the ideology of the viewer. Due to the development of scientific and technological progress, television undertook not only an informative function, but also an entertaining, since the formation of a television pop music had taken place, which in return, was a reflection of real life. It is important to notice that the term “entertainment program” also means game programs, because the game is a very similar concept to entertainment. While playing, a human receives a variety of emotions that satisfy the recreational needs of any person. Today, on television there are many forms of entertainment shows, which in their essential form contain the elements of the dramatization, while the dramatization provides with more spectacle and presentation of ideological meaning. So, it is possible to note the tendency that the majority of stage entertaining forms have found their organic, practical and useful application in various television entertainment projects. However, despite the great popularity of all pop genres, the most effective and influential artistic method on the stage is the word. Due the help of the message which is sent from the stage or from the TV screens, the participants of the show make their viewers to become the accomplices, to sympathize, to think. Therefore it is important that the words are effective. Not less popular is the talk show – one of the most contented and advanced formats of the modern TV screen. The creating of these specific programs requires careful selection of the information, serious trainings of the presenters. Therefore, it can be affirmed that today there is a tendency to synthesize the stage with television, which makes it possible to identify new artists who will successfully develop the art of the future. But, unfortunately, there is also a negative side of popularization the stage product, which consists in the fact that today the stage increasingly depends on the show business which main priority is commercial interest. While considering the dynamic development of the stage in the television space, it can be stated that the new forms in the entertainment and mass media industry have an unstoppable dynamics, because it is specifically here we can follow through the development of social environment: its preferences and tastes, purposefulness and endurance before certain phenomena.