The National Television Broadcast Speech Expressiveness as Means of Phychological Influence on the Society

Abstract

The article analyzes a problem of the relation and differences between the linguistic sign semantics and text sense. It emphasizes the importance of studying speech expressiveness as a communicative feature. The source of the research was the TV-programs of the Ukrainian mass media. Television is an effective psycholinguistic instrument, because it actively influences mass consciousness with help of linguistic means and forms a public opinion. This is especially prominent in the context of the hybrid war or election campaigns. The research demonstrates that all levels of the linguistic hierarchy are used to convey expressiveness. The article presents the results of a live broadcast news monitoring. The programs content is evaluated with the psycholinguistic parameter «positive information / negative information».