Феномен соціальної реальності у контексті нових форм соціальної комунікації

Abstract

У статті аналізується вплив нових форм соціальної комунікації на процеси побудови образів соціальної реальності в українському суспільстві. Виявлено залежність смислів нового типу суб’єктивної реальності від способів творення і поширення інформації в сучасному інформаційному Інтернет-просторі.

The influence of new forms of social communication on the processes of building a personality of social reality images in the information society has been analyzed in the article. Particular attention has been paid to the ways of information forming and transmitting in the communication environment of the space of the internet. Important for our study is also the understanding of the concept of "social reality" as a construct of consciousness of individuals, which is the result of objectification of their subjective experience in the field of a certain culture. A key precondition for social constructivism is the assertion that our ways of understanding the world are created and maintained in the process of social communication. Types of organization of subjective reality correspond to technological changes in the methods of transmission and media of information. It has been shown that the growth of the information role in modern society has affected the mechanism change of people social communication. The means of electronic communications with their respective ways of information creation and transmission have become the intermediary between the subjects of communication. It has been pointed out that different speech techniques, advertising, discourses, hypertext, and others have been used on the internet today in order to manipulate the consciousness of a largenumber of people. The mentioned factors significantly affect the processes of thinking and understanding of reality and the process of individuals’ identification in the conditions of marginal features of Ukrainian culture in general.